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Two Lines Fertility

Health Services - Accredited Practising Professionals
Mount Gambier, South Australia, 5290

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Reducing the stress and anxiety of fertility and IVF treatments
Business Bio
Independent fertility and IVF information and guidance to find the right specialist support, I know the who, what, why, where, and how of fertility and IVF.

Business Details

Business Name
Two Lines Fertility
Business Owner/Operator
Lucy Lines
Industry Category
Health Services - Accredited Practising Professionals
Location
P O Box 626
Mount Gambier, South Australia, 5290
Nominations and Awards

✨ APAC Insider Australian Enterprise Awards: Asia Pacific Fertility Educator of the Year 2022

✨APAC Business Awards: 

IVF & Fertility Support Company - VIC

Fertility Educator of the Year 2022 (Australia): Lucy Lines

University Studies
Bachelor Agricultural Science
Post Graduate Diploma Reproductive Science
Professional Affiliations
Fertility Society of Australia
Scientists in Reproductive Science
Best Selling Product or Service

Even if you can't remember year nine biology, you know how getting pregnant works in theory, right? but things don't always happen like they do in the movies! 

Maybe you're at the beginning of trying to conceive, and you need some extra guidance and troubleshooting to understand the processes... or perhaps you're already 3 IVF cycles in and wondering where to turn next...

You’re smart, right?  and it’s 2022… you can *learn* what you need to know, can't you? 

Sure, you could spend 1,782 hours with Dr Google, and YouTube’ing free fertility videos and interviews on YouTube, or you may even find a free webinars from a Fertility Clinic (and wade your way through the PR and marketing to find the bits that apply to you) …

*or* you could get individual, personalised, professional INDEPENDENT guidance and support - like your very own Dr Google!

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About Two Lines Fertility



Hi!  I'm Lucy and I'm an Embryologist.


Everyone has questions when they learn you're an Embryologist. I'm happy to oblige; after all, offering fertility guidance, advice, and support to friends - and friends of friends as they go through their family-building years - is something I've done for over two decades. 


I'm Lucy and I'm an Embryologist.


Why did I start Two Lines Fertility? – it's simple: 

To get back to the business of making babies, not money for shareholders!!


Urgh, those years of trying to build our family were some of the toughest and loneliest I have been through. The constant cycle of hope and grief, the positive pregnancy tests that ended in heartbreak, the feeling of being so unsure if you know what you're doing, wondering if there is some secret you missed or some vital piece of information you don't know. 


Scouring the internet for someone who might know more, but constantly fearful that as soon as you mention infertility - the dollar signs seem to appear, and everyone is out for their pound of flesh. 


If you're in it now, I'm sure you will agree. 


I know. I've been there... despite my six years of university (including a Post Graduate Diploma in Reproductive Science) and my YEARS of experience as a clinical Embryologist... I still hit up Google like nobody's business when things were taking too long!


I've also sat inside those IVF clinic's marketing meetings... I have sat there - ok, CRINGED there, whilst the business people discussed bottom lines and EBITDAs and shareholder dividends... I have sat there while they chastised certain doctors for not meeting their 'targets' for IVF cycles this month and watched them increase marketing attempts to increase the bottom line... It's fair to say I have a fairly healthy cynicism for the big business IVF clinics….


But as an Embryologist, I know how amazing this science is. 


I know the problems it solves, and I have seen first-hand the many wonderful families created using IVF – 


Did you know that there is at least one IVF conceived child in EVERY classroom in Australia?!


So, after I was made redundant from my GP education role at an IVF clinic... (they couldn't see the direct financial link between educating GPs and shareholder dividends – cue eye-roll!) I finally decided enough was enough… and I created Two Lines Fertility, where I offer INDEPENDENT fertility guidance and support (I get no kickbacks from anyone).



I call myself a Fertility Educator and an IVF Advocate, and my sole purpose is to help YOU find the information you're searching for, in the knowledge that it is science based, comes from a reputable source and from someone who isn't trying to sell you anything more. 


No supplements.


No special secrets.


No unnecessary IVF cycles.


I sell knowledge (and knowledge is POWER!).


I sell peace of mind and the comfort of knowing you're not the only one in this current shit-show… and that you CAN actually manage it.


My passion in life is to help YOU understand your body and to understand the overwhelming field of assisted conception, including IVF if you need it.


I come backed with over 20 years of experience in the fertility field – 12 years as a clinical Embryologist and global customer support Embryologist, 5 years in GP education and 5 years working one on one with women and couples, supporting their individual fertility journeys.


Over all those years, I have held millions of embryos and helped create thousands of families!


Mother and baby

When I'm not supporting women to become Mums (and men to be Dads), you'll usually find me having a coffee with friends, acting as pre-school entertainment coordinator for my 5yo or sleeping (which is my super-power!)


I started my career (and the new Millenium!) at Monash IVF in Melbourne, working as a trainee clinical Embryologist in 2000. I spent the following seven years working in various clinics throughout Australia, the UK and Scandinavia before moving over to become a 'global clinical support Embryologist' for a company in Sweden that manufactures products specifically for IVF clinics (like culture media, pipettes and dishes and tubes etc. etc.). I was responsible for clinics in Southern Germany and Austria. 


I attended many global meetings and conferences to gather knowledge about increasing pregnancy and success rates in IVF clinics.


In 2011, my family and I moved back to Australia, and I took a job at Melbourne IVF in their GP education department, where I worked with Melbourne specialists and GPs to help guide and support their patients who were having difficulty with conception.





In 2017, at age 44, with a newborn son and after being made redundant from my role at Melbourne IVF, I started Two Lines Fertility to get back to supporting the individuals trying to conceive rather than ensure the shareholder dividends.


I provide these women and couples with the independent support, education and information that they need to make informed decisions about their family-building plans, free from the worry that they are being sold 'snake oil'.


Lucy Lines

www.twolinesfertility.com.au




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