Karley Beadman, Marketing Consultant

"The CPM title is the trust mark of a professional Marketer. 

It is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, it’s the respected sign of distinction of a Marketing Professional who continually strives to further the practice through leadership and innovation through continuous learning.

To qualify, Certified Practising Marketer candidates typically have:

Extensive practical marketing management experience with recognised marketing qualification/s.

Educational Qualifications.

• 10 years of marketing management experience/practice
• Extensive marketing knowledge and background experience
• A marketing degree or graduate diploma in marketing is the basic education level. It is, however, recognised that people can enter marketing without marketing qualifications, and credit is therefore given for completed qualifications in other disciplines and any marketing studies undertaken.

Practising Experience

• In some circumstances, substantial marketing experience can substitute for qualifications. However, in these cases, applicants must demonstrate conceptual competence acquired through more than 10 years of specific marketing practice.
• A minimum of 5 years of broad marketing experience is required. Applicants must demonstrate a breadth of experience with more than one area of marketing expertise, such as digital marketing or market research.

Professional Achievements

• Applicants are required to provide a resumé of their professional achievements. Clear career progress, increasing functional responsibility and seniority indicate a track record of professional achievement.
• Evidence of work done, results achieved and career highlights are sought. All claims must be independently substantiated.
• A written reference from your supervisor, client or another Certified Practising Marketer."

Australian Marketing Institute